Press Release

AUGUST COVER OF SOUTHERN LIVING TO SHOWCASE 2007 IDEA HOUSE IN WATERSOUND, FLORIDA


July 25, 2007
 
For Immediate Release
 
For further information contact:
Kristy Wessel, Marketing Coordinator Amy Ogden, PR Manager
Haven Custom Homes Clockwork Marketing Services, Inc.
Phone: (410) 694-0094 Phone: (904) 280-7960
kwessel@havenhomes.com amy@clockworkmarketing.com
www.havenhomes.com www.clockworkmarketing.com

WaterSound, Fla. and Birmingham, Ala. - Southern Living magazine has chosen an architecturally impressive home at The St. Joe Company’s WaterSound community to appear on the cover of its August 2007 issue. Virtual tours of the home are available at www.southernlivingideahouse.com.

Architect Carson Looney and interior designer Ann Nordeen Parker, both of Memphis, Tenn.-based Looney Ricks Kiss Architects, Inc., offer busy families a wealth of innovative design ideas with this four-bedroom, four-bath home, called "Tucker Bayou."

Design recommendations featured in the cover story include:

  • Consider an ergonomically designed kitchen for ease of use. At the Idea House, the kitchen opens onto the main living area and breakfast room.
  • Make your family workroom serve as a "utility hub" - designed to keep track of everything a busy family would need, from kids’ calendars to dog leashes.
  • Built-in shelving in the dining area and master bedroom can be used to showcase personal collections of art and books. (Tip: If you need books for looks - try the thrift store. Parker found dozens of books for less than a dollar each that complement the neutral color palate of the house.)
  • Design for double duty. At Tucker Bayou, the family room combines social and media space - featuring a flat-screen television tastefully concealed behind custom-built panels.
  • Let color pop. Parker chose to accent with colors such as chocolate brown, teal, orange, and chartreuse that are subtly used in almost every room.
  • Add space for sharing. The home’s bunk room provides colorful space for several guests, and each bunk has individual flip-down flat screen TVs.
  • Consider a shared craft/family room. An upstairs craft room offers generous storage space as well as a bar area and a microwave oven for convenience.

"Tucker Bayou will change the way you think about traditional construction," says Stephen Bassett, an executive vice president of Haven Custom Homes headquartered in Baltimore, Md. "Haven Custom Homes took the designs for the 2007 Southern Living Idea House at WaterSound, built it at in our South Carolina factory, shipped it in sections and then collaborated with St. Joe to finish it on-site. This factory process allowed for the precision-building and quality craftsmanship, without the fear of weather delays, and permitted completion in a third of the time necessary for conventional construction." The house plan can be ordered by visiting www.slhouseplans.com.

"It feels like a traditional site-built house," added Carson Looney. "In fact, the integrity of the home is enhanced, and engineering-wise, it’s better than a site-built home."

The 2007 Southern Living Idea House at WaterSound is open for public tours through Sept. 30, 2007. Admission is $5 at the door, and hours for touring are 11 a.m. to 5 p.m., Wednesday through Saturday; and 1 to 5 p.m. on Sunday. The house is closed Monday and Tuesday. A portion of the proceeds will benefit the Audubon Center at West Bay in Bay County.

The Design Team

The Southern Living Idea House project and design team is composed of Greg Gardiner and Darrell White, two St. Joe project managers at WaterSound; Brian Stackable, St. Joe’s Director of Planning & Design, West Florida; Kent Findley, St. Joe’s Vice President of Planning & Design, West Florida; Stephen Bassett, an executive vice president of Haven Custom Homes, Baltimore, Md.; Carson Looney, FAIA, principal in charge, Preston Bussard, design architect, and Chris Haley, project architect, all with Looney Ricks Kiss Architects, Memphis, Tenn., Ann Nordeen Parker, interior designer, project manager of interior architecture at Looney Ricks Kiss Architects; and landscape design by Alan D. Holt, ASLA, Panama City Beach. For a complete list of sponsors, please see the August 2007 issue of Southern Living magazine.

About The Town of WaterSound

The "town" of WaterSound is comprised of three distinctive residential communities set along Scenic Highway 30A and Highway 98 on Northwest Florida’s Gulf Coast with some of the world’s most beautiful white sand beaches and crystal clear waters. Located in the heart of the Gulf Coast and accessible from Highway 98 in South Walton County, the three communities draw upon traditions of early 18th- and 19th-century maritime architecture of Nantucket and Newport, with aspects of traditional American town planning: short walkable blocks, neighborhood common areas, scenic paths leading to community facilities, parks and open spaces – all with a style responding to the climate and to the sites’ natural features..

About St. Joe

The St. Joe Company, a publicly held company based in Jacksonville, is one of Florida’s largest real estate developing companies. We are primarily engaged in real estate development and sales, with significant interests in timber. Our mission is to create places that inspire people and make JOE’s Florida an even better place to live, work and play. We’re no ordinary JOE.

More information about JOE can be found at our web site at www.JOE.com

About Haven Custom Homes

Haven Custom Homes is a leading manufacturer of custom homes. Built in a climate-controlled factory and then shipped to the home site, our homes are known for their design, superior structural engineering, and quality craftsmanship. The efficiencies of a factory-built product allow Haven Custom Homes to deliver custom homes much faster than a conventional homebuilder. Our homes are found in some of the most prestigious and architecturally demanding communities along the East Coast including the Hamptons, Block Island, Fishers Island, Greenbrier, Hilton Head, Charleston, Savannah and WaterSound, Fla. The company is headquartered in Baltimore, Md., and is a portfolio company of Wind River Holdings located in King of Prussia, Pennsylvania.

About Southern Living

Southern Living (www.southernliving.com), the premier lifestyle and entertaining magazine of the South and the eighth largest monthly consumer magazine in the U.S. (based on readership), reaches nearly 16 million readers each month and enjoys a circulation of about 2.8 million. Published 13 times a year, Southern Living celebrates the heart of Southern life.

A leader in lifestyle information, Birmingham, Ala.-based Southern Progress Corporation (www.southernprogress.com) publishes Southern Living, Cooking Light, Health, Coastal Living, Southern Accents, Cottage Living, and Sunset magazines, and books through Oxmoor House. It also operates a direct-selling division, Southern Living At HOME. Southern Progress is a subsidiary of Time Inc.

"WaterSound" is a service mark of The St. Joe Company.